Top 5 Social Networking Apps Performance in New Zealand Q4 2022

During Q4 2022, the top social networking applications in New Zealand exhibited varied performance trends across downloads, revenue, and active users. Here’s a detailed look at each app's quarterly performance:

WhatsApp Messenger saw a steady trend in weekly downloads, peaking at around 11.5K in late October. Active users showed a gradual increase throughout the quarter, starting at approximately 1.46M and reaching around 1.58M by the end of December.

Messenger maintained consistent weekly downloads, with a notable peak of approximately 13.4K in the final week of December. Revenue varied slightly, peaking at around $296 in late November. Active users remained stable, averaging around 3.9M throughout the quarter.

Facebook exhibited a steady increase in weekly downloads, reaching about 12.4K by the end of December. Weekly revenue saw fluctuations, with the highest point at approximately $5.9K in late November. Active users remained strong, peaking at around 3.36M in the last week of December.

BeReal: Photos & Friends Daily experienced a decline in weekly downloads throughout the quarter, starting at around 12.4K and dropping to approximately 4.5K by the end of December. Active users showed minor fluctuations but remained relatively stable, averaging around 140K.

TikTok Now saw a sharp decrease in weekly downloads, starting at approximately 24.6K and falling to around 657 by the end of December. Active users also declined, peaking at around 40.6K in early October and dropping to approximately 21.5K by late December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.